Career Collective
Portfolio
Over a decade of excelling at a variety of diverse roles in marketing and other fields.
Please see my portfolio and qualifications below.
Companies
Click the logo to view each individual marketing portfolio
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Film Technology & Visual Effects BSc
First Class with Honours
Birmingham City University
Sep 2017 - May 2020
Specialising in 3D for games
DMT prize for outstanding film production
Education
I have an education in various disciplines.
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Financial Markets Certificate
Yale University
June 2016 - Sep 2016
(Short course, distance learning)
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Fine Art and Design Foundation Degree
TCAT
Sep 2010 - June 2011
Specialising in animation.
Awarded 2nd place design winner for marketing material
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A Level Graphic Design
A Level Fine Art
A Level 3D Design
New College
Sep 2008 - June 2010
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Strategy
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Data Analysis
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Analytics and Reporting
Skills & Experience
A marketing generalist with vast experience in a number of different areas
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Growth Marketing
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CRM
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Influencer Marketing
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Market Research and Competitor Analysis
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Marketing Automation
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Creative Design
🖥️
Digital Marketing
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Project Management
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Product Launches
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Content Creation
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PR
💰
Managing Budgets
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Brand Management
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Event Management
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Sourcing and training new talent
Leading Successful
Marketing Campaigns
Over the past 11 years I have led marketing campaigns, here you'll discover demonstrations of my experience across various marketing disciplines including project management, growth marketing, event management, influencer driven campaigns, creative design, competitor research and data analysis. These competencies collectively contribute to the formulation of effective strategies.
I have executed campaigns, launched new products, handled budgetary matters, facilitated talent acquisition, and overseen collaborative projects with external agencies.
Results and Achievements
Experience the tangible results of my data-informed marketing strategies, showcasing expanded audience engagement,
elevated brand recognition, and quantifiable return on investment, showcasing the success of my marketing endeavors.
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30%
Increase in Sales
Leading a Black Friday marketing campaign from concept to launch resulting in 30% increase in software sales compared on the previous year.
819,000
views
Manchester United pitch-side advert.
Responsible for the logistics, planning, design and overall organisation of a pitch side advert during a Manchester United game on Live TV, increasing brand awareness.
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1556%
follower increase
TikTok marketing campaign
A marketing campaign I crafted over a 60 day period during Q4 2023, this included holiday promotions, highlighting our services, a case study and using up to date social media trends.
See more campaign results above in my company portfolios…
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Sustainable Product Launches
Eco-friendly products reducing fossil-based virgin plastic
Preparing marketing campaigns around new sustainable products at Signode, 40% renewable bio plastic and vegetable raw materials, Reducing CO2 emissions by 50%.
Marketing Automation Tools
Seamless marketing campaigns through the strategic utilisation of top-tier automation tools, including HubSpot, Mailchimp, Constant Contact, Salesforce, and more.
This ensures precision, efficiency, and impactful results for your marketing initiatives.
Email Automation
Subscriber management
Automated Email Workflows
Email personalisation
Integration with CRM and Marketing Platforms
Testing and Optimisation
Social Media Automation
Content Scheduling
Content Curation
Automated Responses
Social Listening and Monitoring
Analytics and Reporting
Ad Management and Optimisation
Integration with CRM and Marketing Platforms
Social Media
Management & Content Creation
Where strategic expertise meets creative flair, showcasing a compilation of my innovative campaigns and compelling content that have driven engagement and amplified brand presence across digital platforms.
Impact and Results
Outcomes of my data-driven strategies, revealing a track record of increased audience reach, heightened brand awareness, and measurable ROI, demonstrating the effectiveness of my marketing initiatives.
455m+ Reach
Across various campaigns, clients and platforms.
11m+ Views
Across all video marketing campaigns.
Influencer Campaigns
Created influencer driven competitions increasing customer participation and positive community engagement.
Community Management
Where the focus is on nurturing meaningful connections and fostering engagement. My proactive approach to building and sustaining online communities has led to vibrant, interactive spaces that not only enhance brand loyalty but also generate positive conversations and customer advocacy.
Community Spirit
Over the years I’ve cultivated communities through YouTube subscribers, dedicated Discord servers, live streams and podcasting, TikTok audiences and more! This combined with my regular involvement with industry events and trade shows has given me amazing experiences in developing engaged communities.
My Professional Brand
13.4K
LinkedIn Connections
Connections made in various creative industries.
13.2K
Instagram Followers
A following for my work various creative mediums.
3.4K
Twitter Followers
A following for my work various creative mediums.
Marketing CMS
Using marketing CMS tools like WordPress, Elementor, and Squarespace, I adeptly craft engaging and visually appealing digital experiences that seamlessly blend creativity with functionality, ensuring a compelling and user-friendly presence for brands in the ever-evolving online landscape.
I have combined skills that I have developed in HTML and CSS with my experience in various CMS platforms over the years to better manage content and design.
HTML
CSS
15
Years WordPress experience
I created many professional and personal wordpress websites over the years and managed these through plug-ins, HTML, CSS, content creation and my skills in design.
FTP
Systems experience
Through the utilization of FTP, I ensure efficient deployment of website updates, content uploads, and media management, facilitating streamlined workflows within CMS environments.
SEO
Tools implementation
A keen understanding of SEO principles and algorithms, I effectively optimise website content, metadata, and structure to improve search engine rankings and user discoverability.
Design Software
15 years of experience in various design, 3D and VFX software. Extensive use of the Adobe Creative Cloud throughout my career for design, photo and film editing alongside an education in 3D and VFX for the games and film industry.
This combination gives me a valuable and unique skill-set.
My proficiency in a diverse range of film, design and 3D software has been instrumental in shaping my multifaceted skill set, allowing me to contribute effectively to creative direction, video production, photography, graphic design, web design, 3D modeling, texturing, and rendering.
This knowledge has proven invaluable in the dynamic field of marketing and game development, enabling me to seamlessly blend creativity with technical expertise.
Through learning various tools, I have been able to craft compelling visual narratives, design captivating marketing materials, and create immersive 3D environments for both promotional campaigns and game development projects.
This versatility not only underscores my adaptability but also enhances my ability to bring innovative and visually stunning concepts to fruition across diverse mediums, ultimately driving success in the realms of marketing and game development.
